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What is the impact of SEO on your business, and why is it important?

3 min readOct 1, 2023
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Optimizing your website and web pages is crucial to getting free organic traffic from search engines like Google.

SEO aims to increase your website traffic through search engine results and rank it number one by shaping your website according to Google’s algorithm.

The algorithm aims to provide the best answer to users’ questions and the best experience possible. Although Google’s algorithm remains secret, more than a decade of experience in SEO has resulted in a pretty good idea of the essential factors.

To determine your site’s ranking in Google, you will need either the services of SEO expert or do it yourself. As marketers know, Google owns significantly more of the search market than its competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and others.

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Important of SEO

1. Free: Search traffic is free without pay. SEO is inexpensive compared to other marketing methods, and the payoff will likely be significant.

2. Organic traffic: The higher you rank on a search engine result page (SERP), the more likely prospects…

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Dr Friday Oje
Dr Friday Oje

Written by Dr Friday Oje

I write about entrepreneurship, AI, mindset, business growth & complex financial data into actionable insights. https://ohimaiconsulting.com/

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