What is the impact of SEO on your business, and why is it important?

Dr Friday Ojeaburu
3 min readOct 1, 2023
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Optimizing your website and web pages is crucial to getting free organic traffic from search engines like Google.

SEO aims to increase your website traffic through search engine results and rank it number one by shaping your website according to Google’s algorithm.

The algorithm aims to provide the best answer to users’ questions and the best experience possible. Although Google’s algorithm remains secret, more than a decade of experience in SEO has resulted in a pretty good idea of the essential factors.

To determine your site’s ranking in Google, you will need either the services of SEO expert or do it yourself. As marketers know, Google owns significantly more of the search market than its competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and others.

Important of SEO

1. Free: Search traffic is free without pay. SEO is inexpensive compared to other marketing methods, and the payoff will likely be significant.

2. Organic traffic: The higher you rank on a search engine result page (SERP), the more likely prospects will click through to your site, so increasing your organic page ranking is essential.

3. Large Audience: SEO offers opportunities to reach a large audience.

4. Visibility: SEO makes your website more visible, increasing traffic and opportunities to convert prospects into customers. Increasing visibility is one of the most critical functions of SEO, making it easier for prospects to find you when searching for something you have to offer. Visibility is directly related to your ranking.

5. Brand awareness: SEO is a valuable tool for building relationships with prospects and positioning yourself as an authoritative and trustworthy expert. Page Authority (PA) is becoming more critical to search engines, and it means that your website is trustworthy, high quality, relevant, and has something to offer.

6. Understand the consumer’s voice: SEO data gives us clear signals of intent and user behaviour, from understanding macro market shifts to understanding consumer intent in granular detail.

7. Better user experience: Optimal user experience is a big part of getting better organic rankings and maximum visibility. Google has learned how to interpret excellent or unfavourable user experiences, and a positive user experience has become a pivotal element in a website’s success.

8. Local optimizations focus on particular neighbourhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging locally. This is called Local SEO

9. Impact on the buying cycle: SEO helps relay your messaging for good deals, ground-breaking products and services, and the essence and dependability of what you offer customers, which will be a game-changer.

In conclusion, SEO provides visibility, rankings, web traffic, and authority.

If you need SEO expert, you can find me on Ohimai Consulting, Fiverr, or Upwork to provide you with high-quality professional services.



Dr Friday Ojeaburu

Content creator, blog and articles writer, financial expert, researchers, author & cryptocurrency.